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Last intake in the international program Corporate Public Affairs in Zagreb
(Zagreb, Croatia, 26th October 2007)
It is the last week of November intake in the international program Corporate Public Affairs, CorpPa that will begin on 9th November 2007, in hotel International, on Miramarska Street 24 in Zagreb.
Program is aimed to communicators and managers that want to have an insight into trends and knowledge of managing public affairs and corporate reputation. The programme will take place in Croatia for the first time. Program is joining recognized European professionals from different areas of work, coming from Great Britain, Austria, Belgium, Slovenia and Croatia.
At the end of the programme participants will receive an International certificate CorpPA of London School of Public Relations.
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Program modules:
Friday, 9.11.2007
Reputation and issue&risk management (process of risk, issue and reputation management, case studies), John Dalton, LSPR Worldwide, United Kingdom
Thursday, 15.11.2007
Environmental scanning (basic principles for the work in the area of (corporate) public affairs), Božidar Novak, SPEM Communication Group, Slovenia
Strategic communication (corporate reputation - a competitive tool), Mitja Blagajac, SPEM Communication Group, Slovenia
Corporate governance (concept and the meaning, influence of corporate governance on communication), Leonardo F. Peklar, Socius d.d.,Slovenija
Business centred communication (creating business strategies), Branko Greganovič, Istrabenz, Slovenia
Friday, 16.11.2007
Negotiation skills (successful negotiations, persuading and arguing), Mirela Španjol Marković, Ciceron, Croatia
Community relations (how to successfully behave in community and how to build up close relations with it), Sandro Baričević, Coca Cola AB Region
Thursday, 22.11.2007
Measuring the effectiveness of reputation management (methods of measuring identity, image and reputation like strategic capital of the company), Ksenija Oletić, SPEM Communication Group Zagreb, Croatia
CorpPA: Business of the future, Barbara Žaucer Šefman, Dunaj Compress, Slovenia
Political communication (characteristic of contemporary political communication, how to communicate authority), Marijana Grbeša, Faculty of political science, Zagreb
Introduction to decision making processes EU (how decisions are accepted in the EU environment), Anne Margreth Jantzen, MP European Parliament
Friday, 23.11.2007
Overview of public affairs & lobbying (the role of public affairs in leading and managing corporations, planning and performing), Josef Mantl, PA and lobbying adviser from Boston and Vienna, spokesman of the initiative “The World for Hillary” (www.theworldforhillary.com).
CorpPA fee: 1.500 € (for LSPR diplomants) and 1.800 € for all other participants. Price includes lectures, workshops, materials, international certificate, meals and refreshments between lectures.
Hope to see you on our educational program. Best regards!
For more information contact us on:
Registration and information:
SPEM Communication group Zagreb d.o.o.
Anita Merkl Bognar, LSPR Croatia coordinator
corp-pa@spem-group.com
Phone: +385 1 3094 852
GSM: + 385 98 9913 450
Fax: +385 1 3094 809
www.pr-education.net |
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