On Friday, 19th May, Slovenian PR agencies are to present their successful communication projects at the fourth International Conference on Communication Practice Portorož 2006. Five success stories share the common idea of efficient communication aimed at influencing business operations. Representatives of the selected PR agencies, members of the Slovene PR Agencies Association (ZOJS), will present the following topics: Improving Target Publics’ Awareness Concerning Communal Waste and Packaging Waste Management in the Commune of Maribor (Nina Sankovič, Studio 3s), Whether, and if Yes, How to Communicate upon Announcement or Non-Announcement of Takeover of a Company (Matjaž Potokar, Imelda Ogilvy), Waste Management – Kovor Centre as a Business Opportunity (Rajko Dolinšek and Vesna Turel, Informa Echo), Valuation and Change in Corporate Brand Value in the Service Sector – the Case of Triglav Health Insurance (Mojca Jejčič and Vita Kernel, Studio Kernel), and Business Objectives-centred Communications - the Case of Pivovarna Laško Brewery (Jure Struc, SPEM Communication Group).

Business-centred communication will be the main topic of the fourth International Conference on Communication Practice Portorož 2006, scheduled to begin at Grand hotel Metropol in Portorož on 18th May 2006 and organised under the auspices of the Slovene PR Agencies Association (ZOJS) and the London School of Public Relations (LSPR). The first day of the conference will be devoted to discussing the effects communication has on business operations, the factors influencing these effects and the ways these effects can be attained. The issue will be presented by a number of domestic and foreign experts such as Simon Quarendon, Secretary General of the International Communications Consultancy Organisation (ICCO), Volker Weber, PR advisor and lecturer at the Deuscher Academie für Public Relations, Marko Kryžanowski, CEO of Petrol, Ross Bethell, founder of Bethell Associates, a London-based strategic communication consultancy, Žiga Debeljak, CEO of Mercator Group retailing chain, and others.

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Additional information:
Urška Ribič; 
Phone. +386 (0)2 228 44 61 and
E-mail: info@portoroz-conference.com  
The conference web portal: www.portoroz-conference.com