• Market analysis 
• Trends 
• Market share analysis 
• Sales predictions 
• (Re) positioning 
• SWOT analysis

Price researches

• Price analysis 
• Price elasticity analysis 
• Comparative price analysis 
• Market and sales potential

Product and service analysis

• Development and testing of products or services 
• Packaging and design researches and testing 
• Comparative surveys and testing of competitive products or services 
• Conjoint analysis

Promotion researches

• Motivation surveys 
• Media researches 
• Testing of communicational activities (advertising and public relations), names and trade marks 
• Researches on the efficiency of communication campaigns and projects (advertising and public relations) 
• Comparative surveys of competitive communication activities 
• Image researches

Media researches

• Television, radio and newspaper ratings 
• Surveys on satisfaction and loyalty 
• Media image researches 
• Media planning

Customer or client researches

• Segmentation surveys
• Researches on customer or client preferences 
• Researches on customer or client standpoints 
• Researches on consumer habits and intentions 
• Researches on consumer awareness of certain products or services 
• Life-style researches

Distribution researches

• Location analysis 
• Distribution channels analysis

Internal researches

• Researches on employee motivation 
• Researches on the organisation’s culture

Public opinion researches

International surveys

»Business to business« researches

»Desktop« researches