About Market Research 

On April 1st, 2008, the research department of SPEM Communication group transformed into an independent enterprise Interstat Ltd., research and development.

Interstat Ltd., research and development, is a part of SPEM Group and the successor of SPEM Communication group research department. Over the 22 years, it has performed more than 700 research projects for more than 100 clients.

You can find more information about Interstat, Ltd., at: www.interstat.si.  

The environment expects our decisions to be argument-based, our activities to be measurable. In a fast living business world data and information are of key importance for our existence. Every organisation should examine whether data are available to support crucial decisions or gather new information for the same purpose, when the challenges of the environment cannot be dealt with. Furthermore, it should evaluate the success of its activities, based on pre-set measurable criteria. 

The research department of SPEM Communication Group executes a number of market, public opinion in public relations researches for many years. Our research projects are based on principles of expertise, ingenuity, reliability and individualized approaches.

In a research project we implement:

• A clear definition of research intensions and goals. 
• Questionnaires and other tools of measurement. 
• A proper sample. 
• Data gathering. 
• Data processing. 
• Data analysis. 
• A report and a special graphical presentation of the research data. 
• Suggesting solutions for business and communication challenges, based on research data. 
• Counselling in the fields of integral methods of data gathering that sustain business decisions.

To run a good business means to manage the future; to manage the future means to manage the information.
Marion Harper

For an intellectual, general findings are useful but the facts are crucial.
Oliver Wendell Holmes