Crisis communications 

Henry Kissinger once said: »There cannot be a crisis next week. My schedule is already full!«

In the practice business crises occur regardless of our schedules. Every day many companies face different operational crises like employee strikes, technological and natural disasters, retrieval of dangerous or incomplete products from the market, business and financial affairs etc. In such circumstances incorrect decisions may compromise business operations and even the organisations’ existence. 

Even though many managers believe they are well prepared for crisis situations, practice shows otherwise. Often they yield under the pressure of media and other publics and thus inflict even greater problems to themselves and their companies. It’s a fact that organisations operate in a constantly changing environment that in a way creates crisis situations. Knowledge of yourself and your environment is the first step towards excellent preparations for crisis events.

In SPEM Communication Group we counsel our clients on how to successfully communicate in diverse troubled and crisis situations to reduce the damaging effects on business and reputation of an organisation and its employees. SPEM’s counselling in the field of crisis communications encompasses integral risk analysis and assessment of its influence on reputation, formation of tactical plans, educational activities and communications in the time of crisis and afterwards. 

Božidar Novak, general manager of SPEM Communication Group, with his co-workers, wrote a book Crisis communications and Issue management, a first book with of this topic in the region. It includes numerous cases of crisis communications management.